Heuristic Evaluation, Archetypes & Diverse Populations | The Learners Digest

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Hey Learners 🙂 Want to know more about what new talks premiered last week on Learners? Great! You’re in the right place. This week’s talks centered around Archetypes, Heuristic Evaluation & Diverse Populations.

And remember—you can always reach out using the Intercom button with any feedback. We’d love if you helped us define the content we put out in the future!

To catch our future premieres, add the Learners calendar or follow us on Twitter.

Premiered May 5th 2021

Using Archetupes to Drive Service Strategy in Design and Research

Using Archetypes to Drive a Service Strategy

By Amanda Kennedy, Designer/Researcher @ Nava Public Benefit Corporation

What it’s about: Shifting our practice toward archetypes as tools that actually drive service strategy rather than as static artifacts.

What you’ll take away: An actionable step-by-step guide for creating and implementing archetypes, especially in government and enterprise environments undertaking digital modernization efforts.

From the creator: “Ultimately, I hope as designers and researchers, we can shift our practice toward using archetypes as tools that don’t just sit in a drawer but build trust and drive change. I’ll tell a story about how my team at Nava used archetypes to drive strategy in a way that I hope inspires you with ideas on how you could do the same wherever you are.”

Click here to watch.

Premiered May 6th 2021

How Heuristic Evaluation Parties Can Bring Your Team Together

Using Heuristic Evaluation Parties to Bring Your Team Together

By Veronika Sipeeva, Design Researcher 2 @ Microsoft

What it’s about: How and why you might want to use heuristic evaluation. Here’s a quick breakdown of what you can do with this method:

  • Avoid bringing broken designs to customers
  • Help stakeholders develop evaluation skills
  • Promote research
  • Offload mundane tasks from researchers

What you’ll take away: In this talk, Veronika will cover when this method is a good idea, considerations for picking a set of heuristics, and a heuristic evaluation example with steps for running this activity.

From the creator: “Heuristic evaluations are not as exciting to run as usability studies or user interviews, but they can be a great tool for raising your Design and PM teams’ bar for what needs to be put in front of the customer. In this talk, I’m going to share an example of how using heuristic evaluations in a fun way can help you democratize this method in your organization, even while working remotely.”

Click here to watch.

Premiered May 7th 2021

Stories from India: Meaningful Research with a Diverse Population

By Cydelle Zuzarte, User Experience Researcher III @ Adobe and Meenakshi Kamat, UX Researcher @ Microsoft.

What it’s about: In this talk, Cydelle Zuzarte and Meenakshi Kamat share considerations they make before researching in a diverse country like India, focussing on being aware and sensitive towards the users’ beliefs, socio-economic backgrounds and lifestyle.

What you’ll take away:

  1. How to familiarise yourself with cultures in other geographies
  2. Details to keep in mind while designing your research in cultures other than your own
  3. How to structure your research while being conscious of the participants’ comfort, mindset and boundaries.

From the creators: “What do you do when your users come from various backgrounds and contrasting beliefs than your own? We share our research experience from a diverse country like India, and we hope our stories will help researchers rethink their approach when studying people from different cultures and geographies to focus on being aware and sensitive to the users’ context.”

Click here to watch.


This week, we also had our very first Learners circle hosted by Elysa Smigielski and Babz Jewell! More on that in a future post 🙂

Thanks so much for reading, and please feel free to reach out with any feedback through Intercom or to hello@joinlearners.com! To catch our future premieres, add the Learners calendar or follow us on Twitter.

Want to know why we started this blog? Check out our very first post.

    • Archetypes
    • Design
    • Heuristic Evaluation
    • UX Research

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